With extensive past experience executing for major national brands, Vaughn’s deep understanding of the correlation between brand, content, and channel is what allows him to push his team to drive those key, measurable results. He’s a jack of all trades who never stops moving…like ever.
Strategy
TikTok, Google Maps and the Gen Z Traveler
May 24th, 2024
The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…
