Michelle Benson

We’re breaking down silos and no longer letting sports partnerships live separately from media strategy. More and more brands are seeing the value of sports partnerships, especially with the recent explosion of women’s sports, and the market is expected to double in size by 2030 – which makes sense as the sports landscape continues to…

This Pride Month, your brand might be eager to show its colors, but is that enough? Discover why performative activism can backfire, explore why authenticity matters now more than ever, and what you can do to engage with these audiences despite these complexities. What is performative activism? Performative Activism refers to acts of activism that…

The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…