With a potential TikTok ban in the United States looming in just 2 weeks, marketers must brace for a significant shift in digital strategy post TikTok. TikTok’s engaging algorithm and short-form content have been pivotal as advertisers vie for a piece of consumers’ attention. Still, this disruption underscores the now urgent need for strategic diversification….
We’re breaking down silos and no longer letting sports partnerships live separately from media strategy. More and more brands are seeing the value of sports partnerships, especially with the recent explosion of women’s sports, and the market is expected to double in size by 2030 – which makes sense as the sports landscape continues to…
This Pride Month, your brand might be eager to show its colors, but is that enough? Discover why performative activism can backfire, explore why authenticity matters now more than ever, and what you can do to engage with these audiences despite these complexities. What is performative activism? Performative Activism refers to acts of activism that…
The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…
Marketers cannot ignore the fact that single women are becoming a prominent buying segment – and banks, mortgage lenders and insurance companies, especially, need to take note.
Caitlin Clark. Paige Bueckers. JuJu Watkins. Cameron Brink. Angel Reese. The women of NCAA’s March Madness have become household names. In fact, the women’s tournament (only granted the rights to refer to itself as March Madness in 2022), has drawn unparalleled attention and excitement, with even Shaq saying, “I haven’t even been paying attention to…
Something remarkable happened on Thanksgiving. I saw someone rewind, and replay a commercial. What makes this even more impressive is that 76% of people don’t actively watch commercials – either changing the channel, looking at their phone, or throwing on mute. As I sat in my in-law’s house trying to decide who I wanted to…
We are in an industry that constantly changes, evolves, adapts and often leads to adoption of new tech. It demands lifetime learning, curiosity, collaboration, creativity to succeed. That’s what I love about it. So what will the media industry see in 2024? My immediate thoughts? Let’s see where AI takes us. I am excited about…
True Media Canada took home bronze at the 2023 Media Innovation Awards for “Best in OOH Platforms – Budget Under $100,000” for their Take Me Home Tonight campaign, in collaboration with Pet Valu and Pattison Outdoor. What Made The Campaign Innovative? During the pandemic, there was a significant surge in people adopting new pets for…
