Industry Updates

With a potential TikTok ban in the United States looming in just 2 weeks, marketers must brace for a significant shift in digital strategy post TikTok. TikTok’s engaging algorithm and short-form content have been pivotal as advertisers vie for a piece of consumers’ attention. Still, this disruption underscores the now urgent need for strategic diversification….

We are in an industry that constantly changes, evolves, adapts and often leads to adoption of new tech. It demands lifetime learning, curiosity, collaboration, creativity to succeed. That’s what I love about it.  So what will the media industry see in 2024? My immediate thoughts? Let’s see where AI takes us. I am excited about…

Canadian Bill C-18 is roughly modeled on a similar law in the Australian media market – the goal being to reignite the viability and funding of local news outlets. Since 2020, over 3,000 editorial and related jobs have been lost and over 50 media outlets have closed in Canada. The Australian law took effect in…