No stranger to the challenges of product differentiation in competitive categories across Canada, John’s work consistently highlights his ability to see unique growth opportunities for brands and his ability to translate that to unique media approaches. He always looks for the hidden gems.
The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…