The Activation Strategist, Performance Media, is a key player in driving client success through effective digital marketing campaigns. This role requires a strong understanding of performance media channels, including Paid Search, Video, Display, Ecomm, Paid Social, SEO, and emerging platforms. The strategist will plan, execute, and optimize campaigns to achieve client goals while providing valuable insights and recommendations.
Strategy
TikTok, Google Maps and the Gen Z Traveler
May 24th, 2024
The most recent generation to reach adulthood, Gen Z ranks travel and seeing the world as the most important way to spend their money and spend an average of 29 days per year doing so. These digital natives approach travel differently than generations before them – meaning how you drive relevant connections with aspirational travelers…
