After 11 years of no advertising, we conducted in-depth audience analysis to identify who, and market analysis to identify where, would connect with Washington’s core values. With an audience identified, our digital and social campaign led to a 41% increase in awareness and an 18% increase in travel directly attributable to the campaign.

To promote the benefits of pet adoption and responsible pet ownership, we took over the TTC with platform murals, digital billboards and vinyl wraps – all showcasing adoptable animals named after different subway stations. Not only did dog and cat adoptions increase, but the domestic animal category including guinea pigs, rabbits, and birds doubled.

With a goal of driving more out of state tourists to Minnesota, we used data-informed passion-driven audience groups and paired them with messaging that highlighted those activities throughout the state. All leading to an 80% increase in ROI year-over-year.

Leveraging BODYARMOR’S first-party data, our look-alike modeling and statistical analysis led us to niche audiences. Armed with custom messaging and media plans for each audience, sales increased 300% YOY and market share tripled.

A three-tier approach of mass awareness, reach & inform, and reach & engage enabled us to launch the Wilder Institute in the Western provinces and connect with not just Affluent Influencers, but also the Conservation Generation (A18-34).