Taking On Wine As A Challenger Brand
![Taking On Wine As A Challenger Brand](https://www.truemediaservices.com/wp-content/uploads/2023/07/Fit-Vine-975x628-min.png)
Segmenting the “health-conscious wine consumer” into micro-targets aligned with niche behavioral segments married with contextual targeting led to a 15.4% increase in brand awareness and 23% increase in sales quarter over quarter for this new entrant in the wine category.
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